WebExperts is looking to increase its online leads with a NEW website
The objective is to increase the number of new leads through the website. We’ll do this by doing two things:
Secondly, employ modern lead-generation tactics. Your conversion rate is currently less than 0.5%. We’d like to get that up to around 3-4%.
We have explained more about how we plan to achieve this in the next pages.
Your New Website
Having re-designed hundreds of websites in our 12 years and many being similar to your situation, there are several components to your site which would benefit you greatly.
Solid call to action attracting email subscribers from which a slow burn relationship will be formed.
We suggest new team photos and action shots of people working. These are great and far better than stock photos which unfortunately litters your industry.
Listing clients are great, testimonials are better but giving it some context in a case study is considerably better. A range of case studies will serve you for years to come.
This should be split up into the primary reasons people buy your services, with labeled headers to match.
For example’Bookkeeping’, ‘Saving Tax’ and ‘Audits’. Doing this means people can relate your headers to solutions to their problems in a fast and effective manner.
We’ll strategically place a contact form at the bottom of each page that makes sense.
How do you work? What’s required of your clients? It’s worth detailing your process in advance.
It’s worth giving an indication of your pricing. This will typically reduce the number of inquiries but increase the quality a huge amount. We can test the effect of this page being on the site.
In this day and age, it’s vital to give away content and advice in advance in order to “win people over” that you’re the right company for the job.
Frequently asked questions from the kinds of clients you want more of is a great place to start when thinking about what content to produce.
Relax, all of our websites are ‘Responsive’.
Computer, Tablet or Phone – it will look great!
Step 1 | Design Interview
Step 2 | Design Presentation
Naturally there will be a common theme, but we try to think outside the box and come up with something that isn’t obvious.
This is often where the best ideas come from.
We’ll go through these options and decide which direction to take and any adjustments.
Step 3 | Website Content
Any photos will need to be gathered at this stage.
Step 4 | Website Build
Once it’s done, we’ll present it to you and go through the details in accordance with the objectives originally set.
Any amends are made at this stage.
Step 5 | Launch
This is something we’ve done hundreds of times before. We operate to a checklist which we’ve curated over the years and it’s not failed us once.
We always launch late on a Friday night to give us the best chance of getting any issues ironed out. You can sleep easy knowing we’ll be on-call over your launch weekend to ensure everything goes according to plan.
Web Experts needed a re-brand and a new website. They’d been around for over 20 years and operated with the same marketing material they started with. The only new business enquiries were from referrals. They had a website but it hadn’t been touched in over 10 years.
At this current rate that means instead of bringing on 1 new client every 5 weeks, they’re bringing in 1 new client every 4 days. Web Experts Managing Partner had this to say:
The new website has surpassed all expectations and has paid for itself in the first few weeks alone. This is so exciting.
Our pricing is set in a way that it won’t actually cost you anything. Our guarantee makes sure that if it doesn’t work then you don’t pay.
Our Strategy for this is Two-Fold:
2. We grab the low hanging fruit available first. These funds pay back your investment as quick as possible.
HOSTING AND SUPPORT
Our Guarantee to You
We have deal that no-one can beat.
We want to completely remove that risk from, you and place it on ourselves.
If we don’t do what we say, then you shouldn’t pay.
Here’s how it works
So here is our personal guarantee to you:
“If your website hasn’t paid for itself in revenue in 4 months of launch then you don’t pay”
1. Sign below by typing your name and hitting ‘Sign Proposal’
2. We’ll arrange the initial interview and gather all the details we need.
3. We’ll be in touch with your invoice details and will set up billing
Terms & Conditions
As my customer, you have the power and ability to enter into this contract on behalf of your company or organization. You agree to provide me with everything that I need to complete the project including text, images, fonts and other information as and when I need it, and in the format that I ask for. You agree to review my work, provide feedback, and sign-off approval in a timely manner and are bound by any deadlines that we set together. You also agree to keep to the payment schedule set out in this proposal.
I have the experience and ability to perform the services you need and I will carry them out in a professional and timely manner. I will endeavour to meet all the deadlines set, but am not responsible for a missed launch date or a deadline if you have been late in supplying materials or have not approved my work on time at any stage. I will also maintain the confidentiality of any information that you give me.
Details of the works
HTML/CSS layout templates
I will not test these templates in old or abandoned browsers, for example Microsoft Internet Explorer 5, 5.5 or 6 for Windows or Mac, previous versions of Apple’s Safari, Mozilla Firefox or Opera unless otherwise specified.
Changes and revisions
I do not offer or include technical support for website hosting, email, or other services relating to website hosting. If you do require help with anything beyond the design and development of your site, I will be happy to help.
If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.
You also own text content, photographs, and other data you provided, unless someone else owns them. I own the HTML markup, CSS, and other code and I license it to you for use on only this project.
I also reserve the right to display and link to your completed project as part of my portfolio and to write about the project on websites, in magazine articles, and in books.
[x%] of total fee upon agreement of initial design: [deposit fee]
[x%] of total on delivery of the website (pre-snagging): [second fee]
[x%] of total fee on completion of the project: [balance]
Interest accrued if payment is more than 14 days late is 5% of outstanding amount to be added every 7 days, starting from 15th day after receipt of finished product.